Our story is a timely journey starting out in Stockholm in 1986. At this time, the two engineers and watch aficionados Christer Sjöö and Mikael Sandström visualize a bridge between tradition and technology. They ask themselves whether craftsmanship and high-tech innovation can symphonize in one single watch. And soon an idea is born. Honing their skills, they introduce the Automatic in 1993, an elegant handmade watch that goes on to win the esteemed Excellent Swedish Design award in 1995.
The big break, however, comes in 1997 with the introduction of the Chronolink Worldtimer UTC, a marvel of watchmaking ingenuity combining analogue elegance, electronic brilliance and classic Scandinavian aesthetics.
Sjöö Sandström is today one of the few independent watch manufacturers in the world and one of the most coveted brands. Adhering to small-scale manufacturing and combining tradition, innovation and design, we honor the Swedish heritage of skilled watchmaking. Each Sjöö Sandström model is produced in exclusive series and every timepiece is meticulously tested before release.
A giant leap for Swedish watchmaking, we are enormously proud to be part of the legacy of the Vaucher families who have been crafting watches in Fleurier, Switzerland, since the mid 18th century. Caliber 5401 owes its unparalleled qualities to this heritage and to the uncompromising precision that is the trademark of Switzerland, the nation that turned engineering into an art form.
Offering a timeless expression with a Swedish twist of elegance, Royal Steel Classic constitutes the very essence and foundation of Sjöö Sandström.
This exquisite timepiece, which fuses Scandinavian aesthetics with genuine craftsmanship, comes both in a minimalist version without timing and in a sportier style that includes timing and other useful features.
Genuine craftsmanship and Swedish aesthetics combine to provide a stylish yet low-key statement that enables world travelers to keep track of time in two different locations.
Swedish luxury is not measured in abundance or material wealth, but is rather about freedom, sensuality and experiences in nature. Here, sleeping beneath a winter sky easily trumps show-off diamonds or any bombastic bravado. This pastoral mindset, so prevalent at northern latitudes, is also reflected in the thriving Scandinavian design, which embraces minimalism, simplicity and functionality. Consequently, Royal Capital is a natural extension of these values. Combining a tranquil appearance with great functionality, such as 10 ATM, anti-reflective glass and a slim, smooth body, this is Swedish luxury in all its low-key splendor.
Versatile and suitable for all kinds of conditions, UTC Extreme is the obvious choice for both mountaineers and inner-city adventurers. UTC stands for Universal Time Coordinated and compared to its role model the Royal Steel Chronograph, the Extreme comes with a wider dial that can display a second time zone. In addition, the see-through engraved case-back and the screwed bezel add to the industrial feeling of the timepiece.
UTC Skydiver is not only a stunningly elegant timepiece, but also a highly advanced instrument operating impeccably even when moving at the speed of sound.
It all started 30 years ago with a vision of showing the world our beautiful craftsmanship. In 1993 we manufactured the world's first Swedish wristwatch. 1995 we celebrated that the Automatic S1 won the gold medal for the best Swedish design. Now 23 years later our icon is back.
The Landsort depth, twenty-two kilometers southeast of Landsort island in the Stockholm Archipelago, is the deepest abyss of the Baltic Sea, reaching 459 meters at the deepest point. This is the inspiration for Landsort, the Sjöö Sandström diver’s watch. Landsort comes with a completely round shape emulating the perfect circular frame of the divers' professional instruments. Although strong enough for tough aquanauts, the Landsort possesses a stylish aura that makes it a must-have also for discerning mariners or sailors. Or for anyone who wants to experience the intriguing depths of an extraordinary timepiece.